ValueDATA provides meaningful subscriber behaviour information, such as most used services, most visited websites (by location), handset type, downloaded content and more. With this information, your marketing department can create tailored campaigns, adjust your current line of services and products or make special offers based on behaviour or consumption. Using accurate metrics from ValueDATA, marketing departments ensure their campaigns have a higher success rate.
ValueDATA has already offered a solution to various MNOs worldwide. One operator, for example, needed a segmentation tool so that it could adapt its services to suit specific markets. Another operator wanted to be able to detect subscribers using dual SIM phones more easily. Expandium has also integrated a churn prediction feature, as well as
advanced Whatsapp™ analytics given the recent popularity of the messenger app.
ValueDATA includes many features which are constantly improved based on user feedback following the Agile Manifesto.
Expandium is a vendor-independent company that uses its own Big Data platform comprised of non-intrusive passive probes (eProbes) and high-performance servers enabling real-time 24/7 monitoring. The platform is monitored by the Expand Management System (EMS) platform and the product, ValueDATA, like other Expandium product for Mobile Network Operators has been developed to work flawlessly on 2G, 3G, LTE, VoLTE, VoIP and VoWifi networks.