A product that offers numerous and customizable analytical dashboards for specific use cases which can be tailored to meet your exact needs. ValueDATA makes use of all the data gathered by the Expandium Business Intelligence Platform (ExpandBI) to provide MNOs’ marketing teams with complex data insights tailored to their needs.

  • Analytics : Either from the networks, the technology used or the subscribers, get detailed insights and profiling information.
  • Behaviour and usage : A dashboard displaying behavior and consumption analytics (most used services, etc.)
  • Data Monetization: Enables its users to make full use of all the data available on the network
  • On-demand tailored use-cases: Every operators have specific needs and ValueData as been developed to be flexible.

Value-added location-based services (LBS)

By exporting key information relating to subscriber location through an NBI, the extracted data can be sent to your own LBS solution, offering a strategic way of increasing revenue.

Subscriber behaviour and usage analytics

ValueDATA provides meaningful subscriber behaviour information, such as most used services, most visited websites (by location), handset type, downloaded content and more. With this information, your marketing department can create tailored campaigns, adjust your current line of services and products or make special offers based on behaviour or consumption. Using accurate metrics from ValueDATA, marketing departments ensure their campaigns have a higher success rate.

On-demand use cases

ValueDATA has already offered a solution to various MNOs worldwide. One operator, for example, needed a segmentation tool so that it could adapt its services to suit specific markets. Another operator wanted to be able to detect subscribers using dual SIM phones more easily. Expandium has also integrated a churn prediction feature, as well as
advanced Whatsapp™ analytics given the recent popularity of the messenger app.

ValueDATA includes many features which are constantly improved based on user feedback following the Agile Manifesto.



Expandium is a vendor-independent company that uses its own Big Data platform comprised of non-intrusive passive probes (eProbes) and high-performance servers enabling real-time 24/7 monitoring. The platform is monitored by the Expand Management System (EMS) platform and the product, ValueDATA, like other Expandium product for Mobile Network Operators has been developed to work flawlessly on 2G, 3G, LTE, VoLTE, VoIP and VoWifi networks.